Don Nicholas
Chief Information Architect
& Managing Director
Mequoda Group, LLC

Dear publishing colleague,

Imagine going from the hand-written word to the printing press.

Or going from radio to television.

For traditional print publishers, online marketing is no less of a paradigm shift.

It seems as though every 20 years or so, a new marketing channel comes along and takes over the publishing industry.

For B2B publishers, telemarketing displaced direct mail marketing. But today, telemarketing is no longer their number one source of sales and revenue.

For B2C marketers, direct mail is no longer their primary source, either. Today, it's all about online marketing using the Mequoda Method, mining the power of search engine optimization and email marketing to sell information products.

In 2008, whether your special-interest publication has to do with knitting, investing, cooking, accounting, fashion, beauty, business, parenting, agriculture, gardening, health, fitness, travel, sports, music or politics, you need to completely change the way you bring that information to market.

And whether you call it Internet marketing, online marketing, digital marketing, or email marketing -- the Mequoda Method is the complete, integrated strategy for selling your products online. It starts with your audience and your products, and strategizes every detail of search engine optimization, straight through email, e-commerce and content management.

While some publishers are embracing this highly effective new methodology, others are simply puzzled -- and left behind. They're effectively shut out from making money online because they don't know the Mequoda Method.

Which are you?

Seven best practice strategies you must know and master for making money online

There are seven fundamental strategies for making money online that you can discover during the Mequoda Making Money Online video seminar.
In just 90 minutes, you'll learn:

Making Money Online Editorial Strategy:
Choosing and Leveraging the Right Content Platforms for Your Audience

In this rapidly evolving new media world, where the consumer is in control and has more information product options than ever before, publishers need to offer multiple media platforms to remain competitive. Discover how top B2B and B2C publishers have used the Internet to sell traditional information products, like magazines, newsletters and books, plus add new high margin products such as webinars, membership websites, downloadable books and 19 other media platforms to build loyal customer relationships.

Making Money Online Business Strategy:
Choosing the Best Online Business Models for Your Market

While most publishers launch a single website to meet unclear goals, successful online publishers understand that there are 12 discreet business models and launch a website network, capitalizing on at least 3 or more of those business models. Discover how to choose and use the right business models for your online business. Learn how to make money with your publication in ways you either never imagined or don't know how to execute.

Making Money Online Keyword Strategy:
Choosing the Right Keywords To Drive Website Traffic

Discover a simple 5-step process for brainstorming the 1500-2500 keywords that your users will use the most to search for the content that you have. Learn how to quantify the search activity that is happening every day for each of your targeted search terms. Learn how to analyze the search engine competition and use that data to isolate keword phrases that can vault your website onto page one in a matter of days.

Understand how the Web’s most profitable publishers are using Google visibility reporting to methodically manage search engine exposure for their websites.

Making Money Online Website Strategy:
Creating Websites that Convert Visitors to Subscribers

While most publishers allow designers to create complex and complicated sites that the average user can't begin to navigate, knowledgeable publishers understand that there are only 12 webpage templates that will carry 99% of the page views for their websites. These publishers not only understand that there are clear best practices for these 12 templates, but that these 12 templates are where all of their research, analytics and testing efforts should be centered. While the industry average for Web conversion rates is by far less than 1 percent, publishers who understand these 12 templates routinely generate conversion rates in the 3-5% range.

Making Money Online Email Strategy:
Choosing the Best Email Contact Strategy to 
Maximize Customer Lifetime Value

Successful publishers understand that their websites exist primarily to build customer loyalty - but they also understand the Web's role in increasing their most valuable asset– their active email database. For these publishers, email can generate 60 to 80 percent of all their revenue. Discover how you should be using a combination of email newsletters and email promotions to build customer relationships and maximize customer lifetime value.

Making Money Online Organizational Strategy:
Organizing and Integrating Online and Print Publishing Teams

While most publishers continue to load more responsibilities onto their exiting print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and technical staff to run their online business units. These same publishers know how to integrate their print and online teams to leverage editorial assets, cross promote print, Web and email circulation and create advertising synergies for sponsors who are demanding multiplatform marketing solutions.

Making Money Online Reporting Strategy:
Managing by the Numbers is Required to Maximize Online Revenue

While many publishers find themselves lost in a pile of numbers generated by Web analytics, email analytics and competitive tracking services, profitable online publishers understand the concept of management by exception. They isolate and track a handful of operating statistics using a Key Metrics Dashboard that lets them sleep at night and alerts them to problems and opportunities in their online business.

The millions of magazines, newsletters and books that were sold online in 2007 is proof that print is not dead - if you master the new paradigm of online marketing.

The Mequoda Method's seven online strategies define how publishers make money online in the 21st century.

Our findings are based on solid research, not theory.

Hard facts. Tested techniques. Proven procedures.

That's what the Mequoda Making Money Online video seminar is all about.

To date, the Mequoda Research Team has spent thousands of hours researching and analyzing the Internet marketing systems of more than 2,000 different media websites.

Additionally, our team has 18 Mequoda operating systems up and running. Over the past four years we have designed, built and launched 18 Mequoda Method websites for publishers that are now cumulatively generating millions of dollars for their owners.

Plus, we have written in-depth case studies on 35 of the country's most successful online marketers who specialize in information products, including Amazon, America's Test Kitchen, Ask the Builder, Computerworld, Consumer Reports, Daily Reckoning, eBay, eHarmony, FDAnews, Fine Woodworking, Fodors, Forbes, The Goals Guy, Harvard Health, IMDB, Lending Tree, Martha Stewart, Mediabistro, Mother Earth News, Motley Fool, PC World, Real Simple, Wall Street Journal and Yoga Journal.

Online marketing is the new paradigm for selling information products, whether you are selling traditional print products or creating and selling new products, like webinars, membership websites or downloadable books.

The Mequoda Method is a simple, easy-to-follow complete online marketing system. The Mequoda Method is to online marketing what direct mail was to newsletter publishing. The Mequoda Method is to online marketing what newsstand sales were to the magazine industry.

Who else has embraced online marketing using the Mequoda Method?

For an ever-increasing number of major publishers, including Forbes, PC World and New York, online marketing is the number one source for subscription sales.

The Motley Fool and its six powerful print newsletters are sold almost exclusively online and generate more than $25 million a year.

Agora Publishing does more than 50 percent of its revenue online. That's more than $100 million in revenue, primarily from selling printed newsletters.

All these and dozens of other successful print publishers are using the Mequoda Method for marketing their print products online. You should be using the Mequoda Method, too.

The Mequoda Method is designed for product-driven publishers. All the products that you produce can be marketed successfully online. So, forget about creating digital products. Instead, focus on digital marketing using the Mequoda Method.

If you sell magazines, newsletters, books, webinars, audio conferences, loose-leaf services, or any other information product, the Mequoda Method is the proven strategy for taking your products online.

The Mequoda Method is the new primary channel for marketing your information products to a wide audience. It is the new primary source for product sales.

Now, make no mistake: This isn't rocket science. You, too, could achieve spectacular results by carefully executing the strategies you'll discover during the Mequoda Making Money Online Video Seminar.

We've done this. So can you!

Who should participate in the Making Money Online video seminar?

Over the past four years, we have taught these principles to more than 3,500 people in the publishing industry. Many have participated in our Mequoda Summits and webinars multiple times.

The Mequoda Making Money Online video seminar is designed for experienced publishers, editors, journalists, copywriters, circulation directors, website architects, usability engineers, and creative directors. It's for anyone responsible for website design, website content, Internet strategy and online marketing of newsletters, magazines, books and other information products.

Most of the publishing companies that have participated in our events are still not yet fully executing all seven Mequoda online marketing strategies. That's because the Mequoda Method requires a massive paradigm shift.

Be prepared. The Mequoda Making Money Online video seminar may cause you to reorganize, to change job descriptions, and to rethink your entire business model.

Been there? Done that? Do it again!

It's no mystery why so many publishers send staffers to our Mequoda Summits and webinars over and over again.

Most publishers are incapable of fully understanding the Mequoda Method after only one exposure to it. And none are capable of executing all its nuances immediately. So we persist in teaching it.

We continue to do new case studies, and to discover additional examples of how publishers are using the Mequoda Method to make money online.

So, as we continue to refine the Mequoda Method, enlightened publishers continue to execute changes to their marketing strategies for improved performance.

Get your most pressing questions answered inexpensively

This is an extraordinary value. Our clients routinely pay $5,400 a day to get the entire Making Money Online workshop presented to them in person. Hundreds of individuals have paid between $1,000 and $1,500 to attend the two-day Mequoda Summit.

Now, for less than $250, you can get the "Reader's Digest" condensed version of the Mequoda Method, all boiled down into an executive level abstract -- in just 90 minutes.

This is the minimal version of the Mequoda Method that every single member of your staff needs to hear and understand.

If you want some straight talk about making money online, please join me and Don and register right now.

There are a limited number of phone lines, and the Mequoda Making Money Online video seminar won't be repeated any time soon.

With my sincere wish for your online marketing and publishing success,

Mequoda is a proud member of:

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