Take the first step toward increasing your conversion rates
Find out how to optimize your landing pages to attract more customers and convert their traffic into revenue
Dear publisher,
As you know, the Internet is still growing. More commerce is done online than ever before and it has made effective Internet marketing vital to successful online publshing.
However, many online publishers are still failing to maximize their conversion rates. There are only a few companies that have uncovered a sophisticated landing page driven Internet marketing system that works—and one of them is the Mequoda Group.
We have identified proven and detailed landing page designs that we can teach you and your marketing team in only 90 minutes—and you won't have to leave your desk!
We'll lay it out for you in the Landing Page Driven Internet Marketing Video Seminar.
During this video seminar, our marketing expert, Managing Partner of the Mequoda Group, Don Nicholas will teach you how you can immediately start raising your conversion rates.
Users that encounter your websites will be driven to pages that are designed to meet their specific needs. The faster users' needs are fulfilled, the more likely they are to return to your website—and bring their money with them!
Discover the Landing Pages that Meet Your Business Strategy
This seminar will teach you to use different types of landing pages that are designed to convert targeted website traffic into paying customers, email newsletter subscribers and membership holders as fast as possible.
By satisfying and converting users as fast as possible, you will lower the chance that they will leave your website, and you'll raise the number of users you convert.
There are almost as many types of landing pages as there are types of actions you could want a user to take.
Fortunately for you, the Mequoda Group has spent thousands of hours researching landing pages, categorizing them and documenting the design features that prove most effective.
Our research has yielded a detailed list of eight types and two classifications of landing pages with unique goals and tactics that vary with your business strategy.
The Organic Landing Pages
One classification is the Organic Landing Page that attracts users using specific SEO strategies and then initiates a transaction with users. Publishers use Organic Landing Pages when they cannot control where the user will enter their website.
The Mequoda research team has identified three types of Organic Landing Pages, each with its own unique information architecture designed to pull traffic in and initiate a transaction.
Article landing pages contain a small amount of narrative content, like a snippet from an article or book. They are designed to be picked up by search engines and capture the users' interest to lead to a transaction.
Glossary Landing Pages list dictionary-like definitions of words, phrases or concepts. The objective of the Glossary Landing Page is to be picked up by search engines, capture the users' interest in the content and lead them to a transaction.
Directory landing pages include home pages, topic pages and category pages that list articles located on other web pages. Directory landing pages are designed to attract traffic and use conversion architecture that urges users to take the next step in the transactional process.
The Conversion Landing Pages
Conversion Landing Pages, another classification, are sometimes designed to attract users, but are always designed to convert users. Users are typically directed to these pages from sources the publisher controls, like PPC (pay-per-click), affiliate marketing or paid advertising.
Conversion Landing Pages are designed to generate orders, and their conversion architecture is overt and aggressive. They use links, buttons and order forms to get the users to initiate direct response transactions.
The Mequoda Research Team has identified five types of Conversion Landing Pages.
Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (also known as a low-friction) transaction. They are used when there is no cost to the user or when payment is delayed or optional.
Sales Letter Landing Pages resemble traditional direct response sales letters. They are used to maximize conversion rates for paid offers. These letters are typically reusable and can be reformatted for email and postal direct marketing programs.
Up-Sell Landing Pages offer users an additional product or service after another transaction has been completed. Up-Sell Landing Pages are often "thank you" pages that confirm a user's order for one product while simultaneously making an offer for a second.
When executed properly, Up-Sell Landing Pages can deliver conversion rates up to 20 or 30 percent, depending on the offer.
Access Challenge Landing Pages prompt users for a password or require an email sign-up process. Users encounter these landing pages when trying to access members-only content when they are not a member or not logged-in.
Sometimes Access Challenge Landing Pages are only used to request users' names and email addresses. That type of page is sometimes referred to as a name squeeze page.
Priority Code Landing Pages are hybrid conversion landing pages. A publisher might drive users to a Priority Code Landing Page to enter a code that qualifies them for a special discount. Ads from external print media generally drive users to priority code landing pages to enter codes from coupons or magazine ads.
Maximize Conversions
The ultimate goal of landing page-driven Internet marketing is to create a flow of pages that maximizes conversions and sales.
Rather than tossing users onto a homepage and hoping they find the products they want, order flows are designed to walk users through an ordering process that is equipped with up-sells and upgrades to the products they have expressed interest in.
Thinking about the flow of your landing pages will help you maximize revenue by minimizing the distractions users encounter that could cause them to click away from your website.
Learn the Best Practices
By purchasing our Landing Page Driven Internet Marketing Video Seminar, you'll receive a CD-ROM you can play over and over again until you have completely mastered the art of effective landing page design and execution.
You can also play it for your colleagues to make sure your entire marketing team is on the same page.This incredible deal—access to the latest Internet marketing information on CD-ROM—is only $197.
The 90-minute webinar will be held on June 20 at 1:30 PM EST, and you can have as many colleagues in the room with you as you want—which will decrease the average admission cost for each person you invite!
Don't Risk Guessing
Acquiring effective Internet marketing knowledge by using your business as a guinea pig is almost financially impossible. The side effects on your bottom line could be harsh enough to sink your business.
Fortunately, that painful experience can be avoided by purchasing this 90-minute seminar.
You won't have to endure costly trial and error. You'll immediately be given the industry's best practices for landing page design and execution in the Landing Page Driven Internet Marketing Video Seminar.
With my sincerest wish for your online publishing success,
Don Nicholas, Managing Partner
Mequoda Group, LLC
P.S. You have nothing to lose by purchasing our seminar. If you are not certain that your business experienced direct bottom line results after watching it, call our office and we will happily refund your money, no questions asked. That is a promise
