Hosted by:
Don Nicholas
and Kim Mateus
Mequoda Group, LLC

Dear friend and fellow publishing executive,

If you're involved in any aspect of the publishing industry -- in virtually any capacity -- you know that competition, financial pressure, and online marketing are among the leading challenges for 21st century publishers.

To be successful, you need to

• Understand the new world of multi-platform, special-interest publishing.
• Master new media -- websites, email, blogs, RSS feeds, audio programs, webinars, conferences, workshops and more.
• Offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.

And, of course, you need to do it all with an eye to the bottom line. Publishing is still a business whose ultimate objective is producing revenue and generating profits.

The Generating Website Revenue webinar is your guide to professional survival

Don Nicholas has been a publisher for more than 30 years. Like you, he's seen a lot of changes in our industry -- especially in the last decade.

The Internet is redefining the publishing industry in ways that most publishers over 30 years of age were never trained to manage.

Advances in technology have produced new media and spawned new strategies for disseminating information. And in response, publishers are doing what they have always done.

The timid and lazy are resisting change. They either will perish, or will be consigned to very small, obscure niches.

But astute and energetic publishers are demonstrating their resourcefulness and embracing change. And those "in the know" are thriving!

Which are you?

It's not too late to get real-world, practical guidance on the twelve media website archetypes and learn how each generates revenue for publishers

After reviewing more than 2,000 media websites, the Mequoda Research Team and I have identified twelve distinctly different kinds of websites -- we call them archetypes -- that represent the best practices of all online publishing business models.

Each archetype supports a unique method of generating revenue. Match the right archetype to the right business model, and you'll make money in online publishing.

Each of the 12 Mequoda website archetypes derives from an analysis that asks these two questions:

1. Who supports the access to content: audience or sponsors?
2. What does the user seek: content or commerce?

Each archetype, therefore, supports a particular revenue model—user-driven or sponsor-driven. If the archetype and the revenue model are not in sync, success will be limited.

In fact, of the more than 2,000 media websites we surveyed, the vast majority aren't working well at all. Most are contributing less than 10 percent to the bottom line. In other words, very few publishers have figured out how to generate much website revenue.

If that describes your publishing company, don't despair.

Now you can gain a broad understanding of the business models that consistently generate website revenue and be among the few, elite online publishers that are profitable and growing.

Mequoda uses the term "archetype" to understand and categorize kinds of sites. After analyzing more than 2,000 media websites, we have identified 12 unique archetypes. For some of the archetypes, we’ve also identified sub-archetypes that represent significant variations in information architecture on the primary theme.

While using every archetype will offer you the most revenue opportunities, the key is to know where it’s the most appropriate to expand.

Educate your entire cross-functional team in 90 minutes for only $197

Here's the Mequoda Generating Website Revenue webinar's big promise:

You can double your online revenues every 12 months using the Mequoda Marketing System just as dozens of other savvy publishers have done before you.

Give me just an hour and a half and I'll give you powerful strategies you can use to make a difference at your publishing company immediately.

But don't expect to sit passively and be entertained. The Mequoda Generating Website Revenue webinar will force you to re-examine your entire marketing program and business model.

Get your most pressing questions answered inexpensively

Here's how it will work:

On Friday, September 5th, at 12:30 p.m. Eastern, you can join the live Generating Website Revenue webinar for just $197.

You'll dial into the Generating Website Revenue webinar and simultaneously view a PowerPoint slide show on your computer screen, while you listen to Don's presentation.

If you want, you can invite all your colleagues to huddle around your desk and speakerphone and share the experience. The investment is the same, no matter how many people are listening along with you.

The Generating Website Revenue webinar will be interactive. That means you can participate in a live Q&A session by instantly emailing your questions to me, and I will relay them to Don.

This is an extraordinary value. Our clients routinely pay up to $5,400 a day to get the entire Mequoda Method online marketing program presented to them in person.

Plus, hundreds of individuals have paid between $1,000 and $1,500 to attend the two-day Mequoda Summit.

Now, for less than $200, you can get the Generating Website Revenue webinar -- in just 90 minutes.

But you must act soon or you might miss out.

There are a limited number of phone lines, and the Generating Website Revenue webinar won't be repeated any time soon.

I urge you to register right now.

Just use this link to the Generating Website Revenue webinar online registration page or call (866) 713-1005, 10 a.m. to 6 p.m. Eastern time to register by phone.

What one publisher said that made my day

One publisher who bought a CD of a recent Mequoda webinar wrote a long, glowing review of it on our website discussion forum.

His conclusion: "You won't make a purchase with more value this year."

Nuff' said.

With my sincere wish for your online marketing and publishing success,

P.S. Here's six reasons to sign up for the Mequoda Generating Website Revenue webinar right now.

• webinars are an inexpensive opportunity to test the water.
• You don't have to get on a plane and fly somewhere.
• You don't have to take time away from your office and family.
• You can watch the CD-ROM over and over.
• If you're disappointed, we'll give you your money back.
• It's probably tax-deductible. (Check with your accountants.)

P.P.S. If you are unable to attend the live webinar on September 5th, you'll can still buy the entire Mequoda Generating Website Revenue webinar on CD-ROM to watch at your leisure, by clicking the registration button below.

P.P.S.S. I almost forgot to tell you about the money-back, satisfaction guarantee. It's simple. You risk nothing.

If you're dissatisfied in any way with the Mequoda Generating Website Revenue webinar—if you're not absolutely convinced you received a minimum of 10 times the value for your investment—you'll get a prompt refund of your entire purchase price.

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